About

WHERE, a PayPal service, was founded in 2004 and is North America’s premier location media company. Based in Boston, WHERE is at the forefront of the intersection of local and mobile commerce, operating a leading local mobile discovery application – WHERE – and North America’s largest location-based mobile advertising network – WHERE Ads. Through these services, and using a proprietary geo-fencing technology, WHERE provides personalized, hyper-local advertising, offers, and deals to millions of mobile consumers.

More than 120,000 retailers, brands and small merchants use WHERE daily to reach new audiences and deliver real-time foot traffic to their doorstep. In April 2011 WHERE was acquired by eBay and reports into the company’s PayPal business unit. WHERE is focused on enhancing eBay’s and PayPal’s position in local and mobile commerce by deepening their ability to connect retailers with consumers, wherever they may be.

WHERE helps you discover, save and share your favorite places by putting the best local information at your fingertips and offering great deals from nearby businesses. As you use WHERE, our recommendation engine learns about your preferences and recommends great places for you to check out. We make it easy to create lists of your favorites and places you’d like to go and share them with friends. With WHERE, you’ll never be bored again.

WHERE Ads is the hyper-local ad network trusted by many of the nation’s premier advertisers, brands, and local merchants as the most effective way to connect with a local audience. Through our growing network of top tier publishers, WHERE Ads handles over 2 billion ad impressions monthly, reaching more than 50 million mobile users. With our proprietary location relevancy algorithm, WHERE Ads targets highly engaged consumers on a hyper-local level, effectively increasing foot traffic into local businesses. Learn more about WHERE Ads