Post by Dan Gilmartin, Where, Inc.’s VP or Marketing First some observations about the CTIA conference in Las Vegas last week. Ever the track meet, running from one hotel to another with stops at the convention center for meetings, a few things struck me as notable. First, the attendance seemed to be up. As compared [...]
Articles By: lgarcia
Location Makes Mobile Marketing the Ultimate Direct Response Platform
Post by Dan Gilmartin, WHERE’s VP of Marketing As a developer and publisher of a mobile application that utilizes advertising to generate revenue, we pay close attention to who is leveraging mobile to reach their audience. Mostly we see major brands in the consumer packaged goods, auto, and travel industries. Sign up for the daily [...]
WHERE Version 1.8.8 now live on Android!
Today WHERE version 1.8.8 released on Android, and if you liked the new features and functionality in the last update – they just got even better. We’ve enhanced the Check-in feature, and as you build your Placebook (an address book for your places), we realize that in addition to being able to “Check-in” at your [...]
Walmart, Target and Pizza Hut most-searched brands in ’09: uLocate
By Mickey Alam Khan Mobile Marketer Walmart, Target and Pizza Hut topped the list of the top 10 brands searched for last year, according to data from uLocate. The searches, based on behavior observed on uLocate’s WHERE platform, confirm that brands play a key role in local search. McDonald’s, Starbucks, Walgreens, Subway, GameStop, Best Buy [...]
WHERE 3D Maps launch on iPhone
Version 3.3.2 was just released for the iPhone. This update includes WHERE 3D Maps, putting a new spin on local discovery. Click here to see the video.
Droid (Sales) Blowing Up
November 16, 2009 – Don’t worry, it’s not the batteries that are exploding. But if third-party data is any indication, sales might be. Location network developer uLocate, creators of WHERE, saw about 25,000 active accounts using its software.
WHERE helps us track DROID infestation, sales numbers
November 13, 2009 – The folks over at uLocate, makers of the popular GPS-centric WHERE application, have come through with some stats in order to help us better track the DROID as it leaves store shelves…and there’s a map for that.
A review of location-based networks — and how they can grow faster
October 28, 2009 – Location based social networking keeps getting tremendous hype, but the question is whether it will live up to its potential.
IPhone Users: McDonald's Over Pizza Hut
October 20, 2009 – Boston start-up uLocate Communications says BlackBerry users are more likely to compare gas prices online than other smart-phone owners. IPhone users, meanwhile, are eight times more likely to search for Starbucks.
uLocate names David Chang new Vice President of product
Boston, MA – September 16, 2009 – uLocate Communications, Inc., North America’s leading publisher of location-based mobile services, today announced that the company has named David Chang as Vice President of Product. Chang, a veteran in the innovative mobile and web start-up space, brings exceptional consumer product experience to the Boston-based company.
