According to recent research, the average click-through rate of mobile advertising fell in Q3 from 19% to 18%. Some are actually saying this is bad and that marketers should re-think participating. While we could assume a number of things led to the decrease quarter over quarter (less activity due to the summer months, off-season, etc.) [...]
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What is Geo-Fencing and Geo-Targeting?
According to Google Keyword search, there are an estimated 9,900 global monthly searches for the phrase “what is geofencing” and “what is geotargeting”. Unfortunately, there aren’t a lot of quality answers out there for people, so here’s a quick video guide to this technology from some of WHERE’s talented executive team! Walter Doyle, President/CEO of [...]
Overcoming the Biggest Turn-Off
One of the biggest turn-offs to any consumer viewing a mobile ad is the disappointment in not getting what they expected to get or the advertisement not functioning as it is intended. Both can lead to negative feelings about a brand and both can be solved simply by doing just one thing… Testing! Test how [...]
Engaging Mobile Shoppers AFTER They Walk Through Your Door
While we talk a lot about how to use mobile to drive traffic to your store, studies reveal that consumers are using their devices even after they walk through your doors. Because they are most likely asking for a friend’s opinion or searching for the best price (possibly at your competitor’s location nearby), you need [...]
Your Audience Is On Mobile. Your Advertising Clearly Is Not.
Last week eMarketer published a report finding that US adults spend on average over an hour on their mobile devices daily compared to 44 minutes spent reading newspapers and magazines combined. That said, print trumps mobile in terms of garnering more advertising revenue. Despite commanding 10% of a consumers daily media attention mobile has yet [...]
Mobile Advertising Is Actually A Lot Like Inbound Marketing
In case you are not already familiar with the term ‘inbound marketing’, according to Wikipedia it’s “…a marketing strategy that focuses on getting found by customers.” The main difference between inbound and outbound marketing is how you are being found by your customers. With inbound tactics, you pull customers to you by using content, thought [...]
Mobile Enables Print Publishers to Increase Advertising Revenues
The print publishing industry has suffered quite a bit over the last few years. We have seen newspapers have major layoffs with some even closing their doors. Magazines who formally published 1x per week move to 1x per month or remove their print edition altogether in favor of digital. And mobile editions were not widely [...]
