Alignment of advertisements with relevant content is not a new concept to marketers. In fact, we have been doing this for years across many types of channels. – We place billboards in areas that are highly trafficked by our target audience or in strategic locations that are relevant to our business. – We work with [...]
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Mobile Apps vs. Mobile Website
When it comes to creating a mobile marketing strategy, there are plenty of options: opt-in text messaging, QR codes, search ads, mobile websites, native apps and more. The most effective marketing strategy will have a combination of them all, but one of the biggest questions when it comes to mobile marketing is should your business [...]
Companies target ads to your coordinates
Boston Herald by Jessica Van Sack | March 27, 2011 Location-aware technology is on the verge of bursting into the mainstream, as mobile applications increasingly ask the question: where are you? Though major social media players such as Foursquare, Gowalla and Brightkite have allowed users to notify friends of their location, none has come to [...]
Split becomes the new Croatian export center of IT industry
Croatia, Poslovni denevnik by Bernard Ivezic | Dolazak companies Where American leader in software for geolokaciju Split uncovered a software revolution that is taking place there. Bruno Batarelo, who manages the company Where in Croatia said they had tried izmijestiti software development to India and China but it is not reserch results produced the desired result [...]
WHERE v. 3.4.5 for iPhone Now Live
Here’s What’s New: Facebook Log-in – You now have the option to make your Facebook log-in your primary WHERE log-in. Sync your reviews and saved places with your Facebook login so it’s easier than ever to access your Placebook on the web or from another mobile device. Check-in Counts – See what places are the [...]
CTIA OBSERVATIONS AND RAPID GROWTH OF WHERE USERS
Post by Dan Gilmartin, Where, Inc.’s VP or Marketing First some observations about the CTIA conference in Las Vegas last week. Ever the track meet, running from one hotel to another with stops at the convention center for meetings, a few things struck me as notable. First, the attendance seemed to be up. As compared [...]
Where, a Geo App, Launches a Local Mobile Ad Network
By Om Malik GigaOm March 9, 2010 – Where, a geo-enabled local search and recommendation service by Boston-based uLocate Communications, has launched Where Ads, a hyper-local advertising network. The company is launching the new network because it believes that its access to carrier infrastructure gives it an ability to deliver hyper-local and contextually relevant content [...]
Where Launches 'Hyper-Local' Ad Network
By Greg Sterling Internet2Go March 9, 2010 – uLocate, which operates popular mobile site/app Where, has launched WHERE Ads, which it’s positioning as a new “hyper-local” ad network. Last week I spoke to Where marketing kingpin Dan Gilmartin about it. Gilmartin told me this initiative grew out of the company’s (and it’s users’) frustration with [...]
Why our New Ad Network Transforms Local Mobile Advertising
Post by Walt Doyle, CEO of WHERE Today we announced WHERE Ads™, one of the first hyper-local mobile advertising networks available in North America. I wanted to take the opportunity to explain a bit about the WHERE Ads network, and what motivated us to build it. WHERE has been in market for over two years [...]
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