WHERE Ads Delivers 1 Billion Hyper Local Advertisements in 30 Days and Adds 100th Publisher
SEPTEMBER 21, 2010 – BOSTON–(BUSINESS WIRE)–Where, Inc., North America’s leading location based media company, today announced that its WHERE Ads™ network delivered over one billion ads in thirty days. WHERE Ads, the hyper-local search and display ad network, also added its 100th publisher to extend their reach to over 50 million consumers around the United States. Initially launched in March of 2010, the WHERE Ads network has quickly become the dominant network in the local mobile advertising category.
“The intersection of mobile, location and commerce is widely viewed to be the next revolution for local advertising,” said Walt Doyle, CEO of Where, Inc. “With the growth of our publisher network, we are running a network at scale that provides advertisers with reach to more than 50 million consumers. Powered by our relevancy engine, we are delivering the right advertisers to the right audience, generating commerce in real-time.”
Developed and launched by Where, Inc., best known for their leading local search and recommendation application, WHERE Ads has become a network of choice for publishers and mediation platforms alike. “WHERE Ads has been the easiest ad network for us to work with,” said Brian Mikalis, VP Performance Sales Pandora. “A local experience is important to Pandora and WHERE Ads has been instrumental in delivering relevant local content to our listeners while helping us monetize our applications. Most importantly, our listeners have written and called to tell us the value of the advertising they deliver.”
WHERE Ads has proven its reach by delivering 33,167 local ads in the 10017 zip code in a 24 hour period this summer. It has also shown to be an effective model for connecting merchants with local consumers as 11% of clicks from an ad result in a phone call or directions to a merchant location. WHERE Ads is also extending its reach through the recently announced Microsoft Advertising Exchange for Mobile.
For more information on WHERE Ads, please go to: http://www.where.com/advertise.
About Where, Inc.
Where Inc is North Americas leading location based media company. The WHERE consumer application helps users discover, save and share local places by putting the best local information at users’ fingertips and integrating money saving special offers from local merchants. WHERE is a top raked application on all mobile platforms and carriers. WHERE Ads™ is the company’s hyper-local ad network, connecting merchants with a local audience. WHERE Ads delivers over 1 billion hyper-local ads monthly to over 100 publishers. For more information, please visit: www.where.com/about.
