According to recent research, the average click-through rate of mobile advertising fell in Q3 from 19% to 18%. Some are actually saying this is bad and that marketers should re-think participating. While we could assume a number of things led to the decrease quarter over quarter (less activity due to the summer months, off-season, etc.) [...]
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What is Geo-Fencing and Geo-Targeting?
According to Google Keyword search, there are an estimated 9,900 global monthly searches for the phrase “what is geofencing” and “what is geotargeting”. Unfortunately, there aren’t a lot of quality answers out there for people, so here’s a quick video guide to this technology from some of WHERE’s talented executive team! Walter Doyle, President/CEO of [...]
Overcoming the Biggest Turn-Off
One of the biggest turn-offs to any consumer viewing a mobile ad is the disappointment in not getting what they expected to get or the advertisement not functioning as it is intended. Both can lead to negative feelings about a brand and both can be solved simply by doing just one thing… Testing! Test how [...]
Using Google’s Data to Reach Consumers
The New York Times by Andrew Adam Newman | December 22, 2011 – THE viruses that Google researchers usually focus on are those that strike computers, but in recent years, they have studied those that infect people, too. Google correlated billions of flu-related Web searches from 2003 to 2008 with actual Centers for Disease Control [...]
Engaging Mobile Shoppers AFTER They Walk Through Your Door
While we talk a lot about how to use mobile to drive traffic to your store, studies reveal that consumers are using their devices even after they walk through your doors. Because they are most likely asking for a friend’s opinion or searching for the best price (possibly at your competitor’s location nearby), you need [...]
Your Audience Is On Mobile. Your Advertising Clearly Is Not.
Last week eMarketer published a report finding that US adults spend on average over an hour on their mobile devices daily compared to 44 minutes spent reading newspapers and magazines combined. That said, print trumps mobile in terms of garnering more advertising revenue. Despite commanding 10% of a consumers daily media attention mobile has yet [...]
When It Comes to Mobile Marketing, Brands Are Unsure Where to Start
Remember about a year or two ago when this thing called social media started becoming popular and brands were urged to participate but didn’t really know how? The same thing is happening right now with mobile. Like social media, it really cannot be ignored but also like social media, brands don’t know where to start [...]
Why This Year’s Election Will Be Heavy On Mobile
In 2008, we saw a huge push towards the use of social media in the national elections and as we enter into the 2012 race, it appears as though this year’s election will be heavy on mobile. This makes sense when you factor in not only the capabilities available with mobile marketing but the changing [...]
