While we talk a lot about how to use mobile to drive traffic to your store, studies reveal that consumers are using their devices even after they walk through your doors. Because they are most likely asking for a friend’s opinion or searching for the best price (possibly at your competitor’s location nearby), you need [...]
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Your Audience Is On Mobile. Your Advertising Clearly Is Not.
Last week eMarketer published a report finding that US adults spend on average over an hour on their mobile devices daily compared to 44 minutes spent reading newspapers and magazines combined. That said, print trumps mobile in terms of garnering more advertising revenue. Despite commanding 10% of a consumers daily media attention mobile has yet [...]
When It Comes to Mobile Marketing, Brands Are Unsure Where to Start
Remember about a year or two ago when this thing called social media started becoming popular and brands were urged to participate but didn’t really know how? The same thing is happening right now with mobile. Like social media, it really cannot be ignored but also like social media, brands don’t know where to start [...]
Why This Year’s Election Will Be Heavy On Mobile
In 2008, we saw a huge push towards the use of social media in the national elections and as we enter into the 2012 race, it appears as though this year’s election will be heavy on mobile. This makes sense when you factor in not only the capabilities available with mobile marketing but the changing [...]
Mobile Advertising Is Actually A Lot Like Inbound Marketing
In case you are not already familiar with the term ‘inbound marketing’, according to Wikipedia it’s “…a marketing strategy that focuses on getting found by customers.” The main difference between inbound and outbound marketing is how you are being found by your customers. With inbound tactics, you pull customers to you by using content, thought [...]
Mobile Enables Print Publishers to Increase Advertising Revenues
The print publishing industry has suffered quite a bit over the last few years. We have seen newspapers have major layoffs with some even closing their doors. Magazines who formally published 1x per week move to 1x per month or remove their print edition altogether in favor of digital. And mobile editions were not widely [...]
How Do You Promote a Mobile App?
So your brand decided to create a mobile app. You are not alone. In fact, there are about a million other apps in the app store already. So how do you get mobile users to download yours? This is not an uncommon question or challenge for brands and marketers. The consideration for building an app [...]
