In case you are not already familiar with the term ‘inbound marketing’, according to Wikipedia it’s “…a marketing strategy that focuses on getting found by customers.” The main difference between inbound and outbound marketing is how you are being found by your customers. With inbound tactics, you pull customers to you by using content, thought [...]
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Mobile Enables Print Publishers to Increase Advertising Revenues
The print publishing industry has suffered quite a bit over the last few years. We have seen newspapers have major layoffs with some even closing their doors. Magazines who formally published 1x per week move to 1x per month or remove their print edition altogether in favor of digital. And mobile editions were not widely [...]
How Do You Promote a Mobile App?
So your brand decided to create a mobile app. You are not alone. In fact, there are about a million other apps in the app store already. So how do you get mobile users to download yours? This is not an uncommon question or challenge for brands and marketers. The consideration for building an app [...]
Customer Service as a Competitive Advantage
A close friend of mine owns a Verizon Wireless franchise and I recently shared a conversation with her about all the branded competitors that surround her location. In fact, within ½ mile from her store’s location, there is a corporate store and another authorized dealer. All 3 stores (including her own) offer the same phones, [...]
Blogging Mistakes We Are All Guilty Of
Are you thinking about starting a blog for your business, or have you already started one? Business blogging can be a rewarding and fun experience for you and your business, but only if it’s done properly. But please, try to avoid these common blogging mistakes on your blog, and happy blogging! The Self-Serving Blog Ahh, [...]
The Ten Commandments of QR Codes
Thou shalt; 1. Make the QR code big enough to be scanned easily. A ¾ inch square is a good minimum size. 2. Have a mobile optimized page/website linked from the code. If you’re going to give the appearance of being “high-tech” by including a QR code in your promotion then ensure that the website [...]
12 Reasons Why Your Business Needs a Mobile Presence
Regardless of how business owners use their phones to find other businesses, I am still surprised by how many are not convinced that their own customers are using mobile to find businesses like theirs. Websites seem to be more of a given and even social media is a no brainer. So why are we so [...]
