Big talk at Mobile World Congress – Microsoft is back
Yesterday was another cold and rainy day here in Barcelona which slowed down traffic a bit, but certainly has not slowed the activity on the floor.
Every moment seems to be filled with more announcements, many being guised under the familiar and yet uninspiring “revolutionary” headline.
However, there is one big theme which seems to be quite pervasive throughout the halls today – Microsoft is back. Not only is “7” here – it has got game and people are talking like it is the second coming.
For the first time in years Microsoft actually had standing-room-only around the demo at its booth (see picture) with applause and “oohs” and “ahs.” I could not believe my ears or eyes – Microsoft with a cool product? Microsoft with adoring fans? I must be super jetlagged – is this really happening?
Just when you thought we would soon be living in a Google, Android and Nokia world – the giant from Redmond is back on the court.
In this crazy world of mobile there seems to be no end to the fragmentation of operating systems or distribution channels. It is hard to build, hard to sell and fun as hell.
With yet more fragmentation, brands must choose their partners carefully to ensure that they have the ability to reach their audience. They must also consider developers who have proven success across all platforms, not just one.
Welcome back Microsoft – I look forward to getting WHERE on 7 soon!
